Apple · Apple Watch
Apple Watch Ultra 4 price in Italy
Apple Store price in Italy for the Apple Watch Ultra 4, with tax, converted to pounds.
Apple Watch Ultra 4
US$1,018 · Includes 22% VAT
Price details
Apple Watch Ultra 4 is sold in one model in Italy. Colour doesn't change the price: Black and Natural cost the same.
- Apple Store price
- €909Includes 22% VAT
- In pounds
- £768
- Rank
- 10th most expensive of 40
Price in Italy
In euros€909 since we first checked it on 24 Sept 2026. The price hasn't changed.
Questions
Is the Apple Watch Ultra 4 cheaper in Italy than in the UK?
No. It costs €909, about £768, in Italy. In the UK it costs £749, so it's £19 (3% of the price in the UK) more in Italy.
Does the price include tax?
Yes. Apple's prices in Italy include 22% VAT.
Where is the Apple Watch Ultra 4 cheapest?
Hong Kong, at about £624. Italy is 10th most expensive of 40.
Can visitors get the tax back in Italy?
Yes. You can claim back some of the 22% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
No. It has been €909 since we first checked it on 24 Sept 2026.
How Italy compares
In pounds, with tax
40 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy include 22% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 22%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
Apple Watch Ultra 4 in other countries
Nearest in price
29Czechia£76330Chile£766
Also in Europe
Apple Watch Ultra 4 in all 40 countries
Other Apple products in Italy
Apple Watch Hermes Series 12from €1,609Apple Watch SE 3from €279Apple Watch Series 12from €459AirPods 5from €149AirTagfrom €35Sources and method
Prices collected from Apple's public website for Italy, checked 14 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 16 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
Italy: inflation, interest rates and exchange rates
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