Apple · Apple Watch
Apple Watch SE 3 price in Italy
Apple Store prices in Italy for every Apple Watch SE 3 model, with tax, converted to pounds.
From · 40mm · GPS
US$313 · Includes 22% VAT
Every Apple Watch SE 3 model in Italy
Colour doesn't change the price: Midnight and Starlight cost the same.
Price in Italy
40mm · GPS, in euros€279 since we first checked it on 9 May 2026. The price hasn't changed.
Questions
Is the Apple Watch SE 3 cheaper in Italy than in the UK?
No. The 40mm, GPS model costs €279, about £236, in Italy. In the UK it costs £219, so it's £17 (8% of the price in the UK) more in Italy.
Does the price include tax?
Yes. Apple's prices in Italy include 22% VAT.
Where is the Apple Watch SE 3 cheapest?
Taiwan, at about £184 for the 40mm, GPS model. Italy is 6th most expensive of 40.
Can visitors get the tax back in Italy?
Yes. You can claim back some of the 22% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
No. It has been €279 since we first checked it on 9 May 2026.
How Italy compares
In pounds, with tax
40 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy include 22% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 22%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
Apple Watch SE 3 in other countries
Nearest in price
33Hungary£23234Finland£236
Also in Europe
Apple Watch SE 3 in all 40 countries
Other Apple products in Italy
Apple Watch Hermes Series 12from €1,609Apple Watch Series 12from €459Apple Watch Ultra 4from €909AirPods 5from €149AirTagfrom €35Sources and method
Prices collected from Apple's public website for Italy, checked 16 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 16 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
Italy: inflation, interest rates and exchange rates
Something wrong or missing? Report a problem