Apple · Apple Watch
Apple Watch Ultra 4 price in the UK
Apple Store price in the UK for the Apple Watch Ultra 4, with tax, converted to pounds.
Apple Watch Ultra 4
Includes 20% VAT
Price details
Apple Watch Ultra 4 is sold in one model in the UK. Colour doesn't change the price: Black and Natural cost the same.
- Apple Store price
- £749Includes 20% VAT
- In US dollars
- US$995
- Rank
- 20th cheapest of 40
Price in the UK
In pounds£749 since we first checked it on 24 Sept 2026. The price hasn't changed.
Questions
Is the Apple Watch Ultra 4 cheaper in the UK than in the US?
No. It costs £749 in the UK. In the US it costs US$799 before tax, about £647 with average sales tax, so it's £102 (16% of the price in the US) more in the UK.
Does the price include tax?
Yes. Apple's prices in the UK include 20% VAT.
Where is the Apple Watch Ultra 4 cheapest?
Hong Kong, at about £623. The UK is 20th cheapest of 40.
Has the price changed?
No. It has been £749 since we first checked it on 24 Sept 2026.
How the UK compares
In pounds, with tax
40 countries. Differences are against the price in the UK; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in the UK include 20% VAT. The UK has no tax refund for visitors.
Apple Watch Ultra 4 in other countries
Nearest in price
18Luxembourg£73419Poland£735
Also in Europe
Apple Watch Ultra 4 in all 40 countries
Other Apple products in the UK
Apple Watch Hermes Series 12from £1,299Apple Watch SE 3from £219Apple Watch Series 12from £369AirPods 5from £119AirTagfrom £29Sources and method
Prices collected from Apple's public website for the UK, checked 14 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 16 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
United Kingdom: inflation, interest rates and exchange rates
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