Apple · Apple Watch
Apple Watch Ultra 4 price in France
Apple Store price in France for the Apple Watch Ultra 4, with tax, converted to pounds.
Apple Watch Ultra 4
US$1,009 · Includes 20% VAT
Price details
Apple Watch Ultra 4 is sold in one model in France. Colour doesn't change the price: Black and Natural cost the same.
- Apple Store price
- €899Includes 20% VAT
- In pounds
- £759
- Rank
- 17th most expensive of 40
Price in France
In euros€899 since we first checked it on 24 Sept 2026. The price hasn't changed.
Questions
Is the Apple Watch Ultra 4 cheaper in France than in the UK?
No. It costs €899, about £759, in France. In the UK it costs £749, so it's £10 (1% of the price in the UK) more in France.
Does the price include tax?
Yes. Apple's prices in France include 20% VAT.
Where is the Apple Watch Ultra 4 cheapest?
Hong Kong, at about £622. France is 17th most expensive of 40.
Can visitors get the tax back in France?
Yes. You can claim back some of the 20% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
No. It has been €899 since we first checked it on 24 Sept 2026.
How France compares
In pounds, with tax
40 countries. Differences are against the price in France; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in France include 20% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 20%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
Apple Watch Ultra 4 in other countries
Nearest in price
22Austria£75923Belgium£759
Also in Europe
Apple Watch Ultra 4 in all 40 countries
Other Apple products in France
Apple Watch Hermes Series 12from €1,599Apple Watch SE 3from €269Apple Watch Series 12from €449AirPods 5from €149AirTagfrom €35Sources and method
Prices collected from Apple's public website for France, checked 18 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 17 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
France: inflation, interest rates and exchange rates
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