Apple · Apple Watch
Apple Watch Ultra 4 price in Portugal
Apple Store price in Portugal for the Apple Watch Ultra 4, with tax, converted to pounds.
Apple Watch Ultra 4
US$1,020 · Includes 23% VAT
Price details
Apple Watch Ultra 4 is sold in one model in Portugal. Colour doesn't change the price: Black and Natural cost the same.
- Apple Store price
- €909Includes 23% VAT
- In pounds
- £768
- Rank
- 9th most expensive of 40
Price in Portugal
In euros€909 since we first checked it on 24 Sept 2026. The price hasn't changed.
Questions
Is the Apple Watch Ultra 4 cheaper in Portugal than in the UK?
No. It costs €909, about £768, in Portugal. In the UK it costs £749, so it's £19 (3% of the price in the UK) more in Portugal.
Does the price include tax?
Yes. Apple's prices in Portugal include 23% VAT.
Where is the Apple Watch Ultra 4 cheapest?
Hong Kong, at about £623. Portugal is 9th most expensive of 40.
Can visitors get the tax back in Portugal?
Yes. You can claim back some of the 23% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
No. It has been €909 since we first checked it on 24 Sept 2026.
How Portugal compares
In pounds, with tax
40 countries. Differences are against the price in Portugal; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Portugal include 23% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 23%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
Apple Watch Ultra 4 in other countries
Nearest in price
30Chile£76631Italy£768
Also in Europe
Apple Watch Ultra 4 in all 40 countries
Other Apple products in Portugal
Apple Watch SE 3from €279Apple Watch Series 12from €459AirPods 5from €149AirTagfrom €35Apple TV 4Kfrom €229Sources and method
Prices collected from Apple's public website for Portugal, checked 14 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 16 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
Portugal: inflation, interest rates and exchange rates
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