Apple · iPhone
iPhone Air price in the UK
Apple Store prices in the UK for every iPhone Air model, with tax, converted to pounds.
From · 256 GB
Includes 20% VAT
Every iPhone Air model in the UK
Colour doesn't change the price: Cloud White, Light Gold, Sky Blue and Space Black cost the same.
Price in the UK
256 GB, in pounds£1,099 since 11 Sept 2026, when Apple raised it from £999.
Questions
Is the iPhone Air cheaper in the UK than in the US?
No. The 256 GB model costs £1,099 in the UK. In the US it costs US$1,099 before tax, about £889 with average sales tax, so it's £210 (24% of the price in the US) more in the UK.
Does the price include tax?
Yes. Apple's prices in the UK include 20% VAT.
Where is the iPhone Air cheapest?
The US, at about £889 for the 256 GB model. The UK is 18th most expensive of 40.
Has the price changed?
Yes. Apple raised the 256 GB model from £999 to £1,099 on 11 Sept 2026.
How the UK compares
256 GB · in pounds, with tax
40 countries. Differences are against the price in the UK; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in the UK include 20% VAT. The UK has no tax refund for visitors.
iPhone Air in other countries
Nearest in price
21Austria£1,09722Germany£1,097
Also in Europe
iPhone Air in all 40 countries
Other Apple products in the UK
iPhone 16from £799iPhone 17from £899iPhone 17efrom £699iPhone 18 Profrom £1,199iPhone 18 Pro Maxfrom £1,299Sources and method
Prices collected from Apple's public website for the UK, checked 16 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 17 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
United Kingdom: inflation, interest rates and exchange rates
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