World Price Index

Apple · iPhone

iPhone Air price by country

256GB

Cheapest in United States, 19% below the UK

Cheapest

£892

United States

Your market

£1,099

United Kingdom, tax included

Save £207 (18.8%) vs the UK

Price ranking · 40 countries

Apple Store prices with tax, converted to pounds. Select a row for the tax and exchange-rate breakdown.

Price before taxTaxYour market
1United States£892
US$1,099 + tax▼ −£207 · 18.8%
2Japan£904
¥189,800▼ −£195 · 17.7%
3Hong Kong£913
HK$9,499▼ −£186 · 16.9%
4Taiwan£941
NT$39,900▼ −£158 · 14.4%
5Canada£949
CA$1,599 + tax▼ −£150 · 13.6%
6United Arab Emirates£966
AED 4,699▼ −£133 · 12.1%
7New Zealand£973
NZ$2,299▼ −£126 · 11.5%
8Malaysia£979
RM 5,299▼ −£120 · 10.9%
9Thailand£987
฿43,900▼ −£112 · 10.2%
10China£993
CN¥8,799▼ −£106 · 9.6%
11Switzerland£998
CHF 1,099▼ −£101 · 9.2%
12Australia£999
A$1,899▼ −£100 · 9.1%
13South Korea£1,009
₩1,790,000▼ −£90 · 8.2%
14Vietnam£1,022
₫34,999,000▼ −£77 · 7.0%
15Philippines£1,022
₱84,990▼ −£77 · 7.0%
7 more countries
23United KingdomYou£1,099
Same as the Apple Store priceYour market

Cheapest by region

1United States · Americas£892
2Japan · Asia£904
3New Zealand · Oceania£973
4Switzerland · Europe£998

Sources and method

Prices from each country's official Apple Store, checked 14 Oct 2026. Tax rates from national tax authorities; where tax is added at checkout (United States, Canada), we add the average sales tax. Converted at daily central bank exchange rates (via Frankfurter) from 14 Oct 2026.

For guidance only, not tax or financial advice. Check the official Apple site before you buy.

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