Apple · iPhone
iPhone 17 price in the UK
Apple Store prices in the UK for every iPhone 17 model, with tax, converted to pounds.
From · 256 GB
Includes 20% VAT
Every iPhone 17 model in the UK
Colour doesn't change the price: Black, Lavender, Mist Blue, Sage and White cost the same.
Price in the UK
256 GB, in pounds£899 since 11 Sept 2026, when Apple raised it from £799.
Questions
Is the iPhone 17 cheaper in the UK than in the US?
No. The 256 GB model costs £899 in the UK. In the US it costs US$899 before tax, about £728 with average sales tax, so it's £171 (24% of the price in the US) more in the UK.
Does the price include tax?
Yes. Apple's prices in the UK include 20% VAT.
Where is the iPhone 17 cheapest?
The US, at about £728 for the 256 GB model. The UK is 19th most expensive of 40.
Has the price changed?
Yes. Apple raised the 256 GB model from £799 to £899 on 11 Sept 2026.
How the UK compares
256 GB · in pounds, with tax
40 countries. Differences are against the price in the UK; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in the UK include 20% VAT. The UK has no tax refund for visitors.
iPhone 17 in other countries
Nearest in price
20Poland£87021Mexico£898
Also in Europe
iPhone 17 in all 40 countries
Other Apple products in the UK
iPhone 16from £799iPhone 17efrom £699iPhone 18 Profrom £1,199iPhone 18 Pro Maxfrom £1,299iPhone Airfrom £1,099Sources and method
Prices collected from Apple's public website for the UK, checked 14 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 16 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
United Kingdom: inflation, interest rates and exchange rates
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