Apple · Apple TV
Apple TV 4K price in the UK
Apple Store prices in the UK for every Apple TV 4K model, with tax, converted to pounds.
From · Wi-Fi · 64 GB
Includes 20% VAT
Every Apple TV 4K model in the UK
Price in the UK
Wi-Fi · 64 GB, in pounds£199 since 26 Jun 2026, when Apple raised it from £149.
Questions
Is the Apple TV 4K cheaper in the UK than in the US?
No. The Wi-Fi, 64 GB model costs £199 in the UK. In the US it costs US$199 before tax, about £161 with average sales tax, so it's £38 (24% of the price in the US) more in the UK.
Does the price include tax?
Yes. Apple's prices in the UK include 20% VAT.
Where is the Apple TV 4K cheapest?
Hong Kong, at about £153 for the Wi-Fi, 64 GB model. The UK is 9th most expensive of 39.
Has the price changed?
Yes. Apple raised the Wi-Fi, 64 GB model from £149 to £199 on 26 Jun 2026.
How the UK compares
In pounds, with tax
39 countries. Differences are against the price in the UK; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in the UK include 20% VAT. The UK has no tax refund for visitors.
Apple TV 4K in other countries
Nearest in price
29Portugal£19330Spain£193
Also in Europe
Apple TV 4K in all 39 countries
Other Apple products in the UK
AirPods 5from £119AirTagfrom £29Apple Watch Hermes Series 12from £1,299iMac 24-inchfrom £1,499iPadfrom £429Sources and method
Prices collected from Apple's public website for the UK, checked 13 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 16 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
United Kingdom: inflation, interest rates and exchange rates
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