World Price Index

Apple · Apple TV

Apple TV 4K price by country

Wi-Fi · 64GB

Cheapest in Hong Kong, 23% below the UK

Cheapest

£154

Hong Kong

Your market

£199

United Kingdom, tax included

Save £45 (22.8%) vs the UK

Price ranking · 39 countries

Apple Store prices with tax, converted to pounds. Select a row for the tax and exchange-rate breakdown.

Price before taxTaxYour market
1Hong Kong£154
HK$1,599▼ −£45 · 22.8%
2Australia£157
A$299▼ −£42 · 20.9%
3United States£161
US$199 + tax▼ −£38 · 18.8%
4Taiwan£163
NT$6,900▼ −£36 · 18.3%
5Canada£166
CA$279 + tax▼ −£33 · 16.8%
6Japan£166
¥34,800▼ −£33 · 16.7%
7Thailand£169
฿7,500▼ −£30 · 15.3%
8United Arab Emirates£170
AED 829▼ −£29 · 14.4%
9Philippines£174
₱14,490▼ −£25 · 12.4%
10Vietnam£175
₫5,999,000▼ −£24 · 12.0%
11Malaysia£175
RM 949▼ −£24 · 11.9%
12Singapore£176
S$299▼ −£23 · 11.4%
13Mexico£177
MX$4,299▼ −£22 · 11.0%
14Chile£178
CLP 229,990▼ −£21 · 10.8%
15Switzerland£181
CHF 199▼ −£18 · 9.2%
15 more countries
31United KingdomYou£199
Same as the Apple Store priceYour market

Cheapest by region

1Hong Kong · Asia£154
2Australia · Oceania£157
3United States · Americas£161
4Switzerland · Europe£181

Sources and method

Prices from each country's official Apple Store, checked 13 Oct 2026. Tax rates from national tax authorities; where tax is added at checkout (United States, Canada), we add the average sales tax. Converted at daily central bank exchange rates (via Frankfurter) from 14 Oct 2026.

For guidance only, not tax or financial advice. Check the official Apple site before you buy.

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