Apple · iPhone
iPhone 17 price in Italy
Apple Store prices in Italy for every iPhone 17 model, with tax, converted to pounds.
From · 256 GB
US$1,267 · Includes 22% VAT
Every iPhone 17 model in Italy
Colour doesn't change the price: Black, Lavender, Mist Blue, Sage and White cost the same.
Price in Italy
256 GB, in euros€1,129 since 11 Sept 2026, when Apple raised it from €979.
Questions
Is the iPhone 17 cheaper in Italy than in the UK?
No. The 256 GB model costs €1,129, about £954, in Italy. In the UK it costs £899, so it's £55 (6% of the price in the UK) more in Italy.
Does the price include tax?
Yes. Apple's prices in Italy include 22% VAT.
Where is the iPhone 17 cheapest?
The US, at about £727 for the 256 GB model. Italy is 8th most expensive of 40.
Can visitors get the tax back in Italy?
Yes. You can claim back some of the 22% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
Yes. Apple raised the 256 GB model from €979 to €1,129 on 11 Sept 2026.
How Italy compares
256 GB · in pounds, with tax
40 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy include 22% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 22%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
iPhone 17 in other countries
Nearest in price
31Sweden£94632Ireland£954
Also in Europe
iPhone 17 in all 40 countries
Other Apple products in Italy
iPhone 16from €1,029iPhone 17efrom €879iPhone 18 Profrom €1,489iPhone 18 Pro Maxfrom €1,639iPhone Airfrom €1,339Sources and method
Prices collected from Apple's public website for Italy, checked 14 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 17 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
Italy: inflation, interest rates and exchange rates
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