Apple · Apple TV
Apple TV 4K price in Italy
Apple Store prices in Italy for every Apple TV 4K model, with tax, converted to pounds.
From · Wi-Fi · 64 GB
US$257 · Includes 22% VAT
Every Apple TV 4K model in Italy
Price in Italy
Wi-Fi · 64 GB, in euros€229 since 26 Jun 2026, when Apple raised it from €169.
Questions
Is the Apple TV 4K cheaper in Italy than in the UK?
Yes. The Wi-Fi, 64 GB model costs €229, about £193, in Italy. In the UK it costs £199, so it's £6 (3% of the price in the UK) less in Italy.
Does the price include tax?
Yes. Apple's prices in Italy include 22% VAT.
Where is the Apple TV 4K cheapest?
Hong Kong, at about £153 for the Wi-Fi, 64 GB model. Italy is 13th most expensive of 39.
Can visitors get the tax back in Italy?
Yes. You can claim back some of the 22% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
Yes. Apple raised the Wi-Fi, 64 GB model from €169 to €229 on 26 Jun 2026.
How Italy compares
In pounds, with tax
39 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy include 22% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 22%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
Apple TV 4K in other countries
Nearest in price
25Germany£19326Ireland£193
Also in Europe
Apple TV 4K in all 39 countries
Other Apple products in Italy
AirPods 5from €149AirTagfrom €35Apple Watch Hermes Series 12from €1,609iMac 24-inchfrom €1,829iPadfrom €509Sources and method
Prices collected from Apple's public website for Italy, checked 13 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 16 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
Italy: inflation, interest rates and exchange rates
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