Apple · Apple Watch

Apple Watch Ultra 4 price in Brazil

Apple Store price in Brazil for the Apple Watch Ultra 4, with tax, converted to pounds.

Apple Watch Ultra 4

R$10,499about £1,561

US$2,073 · Includes tax (about 17%)

Most expensive of 40 countriesChecked 14 Oct 2026

Price details

Apple Watch Ultra 4 is sold in one model in Brazil. Colour doesn't change the price: Black and Natural cost the same.

Apple Store price
R$10,499Includes tax (about 17%)
In pounds
£1,561
Rank
Most expensive of 40

Price in Brazil

In Brazilian real

R$10,499 since we first checked it on 24 Sept 2026. The price hasn't changed.

Questions

Is the Apple Watch Ultra 4 cheaper in Brazil than in the UK?

No. It costs R$10,499, about £1,561, in Brazil. In the UK it costs £749, so it's £812 (108% of the price in the UK) more in Brazil.

Does the price include tax?

Yes. Apple's prices in Brazil include tax, which we estimate at about 17%.

Where is the Apple Watch Ultra 4 cheapest?

Hong Kong, at about £623. Brazil is the most expensive of 40.

Has the price changed?

No. It has been R$10,499 since we first checked it on 24 Sept 2026.

How Brazil compares

In pounds, with tax

Hong KongCheapest£623£938 less (60%)
United StatesWith average sales tax£647£914 less (59%)
United KingdomYour market£749£812 less (52%)
BrazilThis page · most expensive£1,561Differences are against this

40 countries. Differences are against the price in Brazil; percentages are of that price. Prices for the US include our average sales tax.

Tax

Apple's prices in Brazil include tax, which we estimate at about 17%.

Apple Watch Ultra 4 in other countries

Nearest in price

36Mexico£81737Norway£83338India£87139Turkey£1,157
40Brazil (this page)£1,561

Also in the Americas

Apple Watch Ultra 4 in all 40 countries

Other Apple products in Brazil

Apple Watch SE 3from R$3,299Apple Watch Series 12from R$5,499AirPods 5from R$1,499AirTagfrom R$369Apple TV 4Kfrom R$2,499

Sources and method

Prices collected from Apple's public website for Brazil, checked 14 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 16 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.

Brazil: inflation, interest rates and exchange rates

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