Apple · Mac
MacBook Neo price in Italy
Apple Store prices in Italy for every MacBook Neo model, with tax, converted to pounds.
From · 256 GB
US$896 · Includes 22% VAT
Every MacBook Neo model in Italy
Colour doesn't change the price: Blush, Citrus, Indigo and Silver cost the same.
Price in Italy
256 GB, in euros€799 since 30 Jun 2026, when Apple raised it from €699.
Questions
Is the MacBook Neo cheaper in Italy than in the UK?
Yes. The 256 GB model costs €799, about £675, in Italy. In the UK it costs £699, so it's £24 (3% of the price in the UK) less in Italy.
Does the price include tax?
Yes. Apple's prices in Italy include 22% VAT.
Where is the MacBook Neo cheapest?
Hong Kong, at about £527 for the 256 GB model. Italy is 14th most expensive of 40.
Can visitors get the tax back in Italy?
Yes. You can claim back some of the 22% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
Yes. Apple raised the 256 GB model from €699 to €799 on 30 Jun 2026.
How Italy compares
256 GB · in pounds, with tax
40 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy include 22% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 22%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
MacBook Neo in other countries
Nearest in price
25Germany£67526Ireland£675
Also in Europe
MacBook Neo in all 40 countries
Other Apple products in Italy
iMac 24-inchfrom €1,829Mac minifrom €1,079Mac Studiofrom €3,049MacBook Air 13-inchfrom €1,449MacBook Air 15-inchfrom €1,749Sources and method
Prices collected from Apple's public website for Italy, checked 14 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 16 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
Italy: inflation, interest rates and exchange rates
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