Apple · AirPods
AirPods Max 2 price in Italy
Apple Store price in Italy for the AirPods Max 2, with tax, converted to pounds.
AirPods Max 2
US$648 · Includes 22% VAT
Price details
AirPods Max 2 are sold in one model in Italy. Colour doesn't change the price: Blue, Midnight, Orange, Purple and Starlight cost the same.
- Apple Store price
- €579Includes 22% VAT
- In pounds
- £489
- Rank
- 14th most expensive of 40
Price in Italy
In euros€579 since we first checked it on 9 May 2026. The price hasn't changed.
Questions
Are the AirPods Max 2 cheaper in Italy than in the UK?
Yes. They cost €579, about £489, in Italy. In the UK they cost £499, so they're £10 (2% of the price in the UK) less in Italy.
Does the price include tax?
Yes. Apple's prices in Italy include 22% VAT.
Where are the AirPods Max 2 cheapest?
Taiwan, at about £421. Italy is 14th most expensive of 40.
Can visitors get the tax back in Italy?
Yes. You can claim back some of the 22% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
No. It has been €579 since we first checked it on 9 May 2026.
How Italy compares
In pounds, with tax
40 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy include 22% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 22%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
AirPods Max 2 in other countries
Nearest in price
25Germany£48926Ireland£489
Also in Europe
AirPods Max 2 in all 40 countries
Other Apple products in Italy
AirPods 5from €149AirPods Pro 3from €249AirTagfrom €35Apple TV 4Kfrom €229Apple Watch Hermes Series 12from €1,609Sources and method
Prices collected from Apple's public website for Italy, checked 14 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 15 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
Italy: inflation, interest rates and exchange rates
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